Jell-O's advertisement pictured here is meant to shame women into several things: 1) dieting 2) feeling bad about their bodies 3) feeling bad about their cravings 4) buying their products
1) Dieting: This ad tells implies that eating ice cream (even a very tiny cone) is bad for us and that we would be in denial if we thought otherwise. The ad tells us that every diet needs a little wiggle room but suggests only enough wiggle room for a "diet" or fake dessert. Why does a woman's diet always have to imply that we are on a "diet" in which we restrict food intake of some sort or another. Can't women have a healthy diet and allow themselves to eat foods that companies, like Jell-O, tell us are unhealthy and in turn try to make us feel guilty about wanting them? Heck yes!
2) Feeling bad about their bodies: This ad claims that Jell-O is loved by "lips and hips alike" which tells us that if we are eating the ice cream cone that we are choosing to be in denial of what our body really should look like and what we need to eat to get it to look a certain way.
3) If 60 calories is 60 calories, what is so wrong with wanting the ice cream even in a small portion? The teeny tiny ice cream representation of 60 calories seems a bit off in my opinion. If we denied ourselves what we crave then we would be unhappy and a lot more likely to fail at dieting (if that is the goal). If it's not the goal then it's nobody's business what you like to eat and how much of it!
4) Buying their products: Making viewers of this advertisement feel guilty is how this company makes their product seem appealing. The formula is as follows: Make viewer feel guilty + Offer solution to viewer feeling guilty = Product sold to viewer
Puh-lease. Ladies, remember that advertisements are out there to make you feel like you need to purchase their product. Think twice before buying things that serve up a bigger slice of guilt than deliciousness! Remember to enjoy your lives and indulge in what makes your body happy!
How do ads like this make you feel about your eating habits?