My first bra was a sports bra from Walmart, it had no shape or support, which was fine by me because I had nothing yet to support. I simply wanted to be a big girl and have a bra. Sometimes I'd wear it, sometimes I wouldn't. Eventually I did start wearing more "adult" styled bra's when I was in full bloom. I seem to remember that there were appropriate choices in style for my age. Today, I do not see these choices.
Look around the mall and you will notice that the racks are full of lingerie aimed at young girls with words such as "Naughty" or "Sexy" on them. Is this what is being marketed to young girls now? All you see today is the lacy, sexy, revealing kind of lingerie being advertised by models who are much older. Why? To sell the appeal of sex, of course. If girls wear sexy bra's then boys will like them and isn't that the goal of every 13-16 year old out there? Everyday the fashion world comes out with something that they can market to young girls which they market to "fix" their insecurities.
This is the reason why more companies need to jump on board with fighting against what has been considered normal for girls! It's not normal to market 12 year olds as sex objects, in fact it's not normal for anyone to be marketed as a sex object. Women like bra's because they feel good (or at least that's what we've been taught all these years). Bra's do have some benefits, such as taking away any discomfort when being active, helping back pain, etc. But bras have become too much of a symbol of sex. Companies need to embrace change....
Morgan thought so too and decided that if companies weren't going to make this change, she would do it herself. Yellowberry was created by Morgan who realized this change was imperative when, at a mere 17 years old, she took her younger sister bra shopping. She saw that there were no bra's actually meant for a young developing girl's body. Not only did they not fit right but there were not sending the right message to any girl going through development. Morgan explains on her website that "This company is my effort to help other girls who feel the same way I do: that our society pressures us to look and dress a certain way at a very young age. Mary Margaret should feel confident in whatever she wears, not that she is lesser than her peers if she looks different than a goddess-like model ten years her elder."
One of the things I love the most about Yellowberry is that most of the models on their website look like real girls! At such a young age, Morgan became a girl who challenged the "norm" and as a result has empowered other girls to stand up and make change. To find out more about this great company go here!