The company captured many different body types ranging from curvy girls to Paralympians in a photo shoot coined the Diversity Shoot since it was focused on using non-standard models.
As digital expert Sarah Brimley who worked on the shoot told allwalks.org:
I’d say I’ve definitely done less work on them then I would on usual fashion images, as I was conscious of keeping them true to life. The work I’ve done on these images have been mainly photographic based, e.g. things that could be altered in a traditional darkroom. These things include burning and dodging (lightening and darkening tones) and correcting colour temperatures. Other minor things I have done were things that would be distracting in the photograph, such as stray hairs across the face. I have done absolutely no cosmetic retouching, which would alter the person’s appearance. This is often required in fashion shoots; things as extreme as changing the shape of the model’s face. I would confidently say that these images are true to life.
Check out more images by photographer Chris Floyd from their summer shoot here!
Thanks to this company for working hard at representing more than one body type. We need more companies like this around...and I hope that they come to Canada or America! If companies made us feel better about our bodies, I think we would buy more of their products instead of those companies that do the opposite! Just look at how successful the Dove Campaign has been. Women and girls want and need this so badly.
What do you think? Do images featuring real and average women inspire you to love your body?