I agree that these points are not in favour of Dove but I feel I must defend them still because of what they have done for North American women of late.
Regardless of who owns Dove, Dove is doing something different than their brother and sister companies. Yes maybe it's hypocritical of Unilever to promote such opposite and conflicting messages to the public but at the end of the day they ARE a company that is trying to make money. While I am not defending the overly sexual, demeaning and rather disgusting Axe ads...let's face it...is there any other company out there doing what Dove is doing? Axe might be promoting body dissatisfaction and poor body image and self esteem in females...but Dove isn't.
Would you rather purchase something for a company that is selling positive body image + their product or a company selling negative body image + their product? I would choose the positive body image company and that's what Dove is doing. Dove sales have increased since the campaign started and it's no wonder! Girls and women so badly want to buy into something that promotes positive body image and that is why their sales have increased! Maybe other companies should take note of this and start to follow suit.
We can over analyze and debate these issues forever and while this is important in being a game changer and media challenger, we still have to remember a few things:
1) Dove is not an organization or charity, Dove is a company that wants to sell product
2) No other company has attempted to promote an alternative kind of beauty, even though their representations still might be narrow, they are ALTERNATIVE to what is considered ideal
3) Dove ads make us feel good about ourselves
What do you think about the recent Dove ads? Do they make you feel good? Does knowing some of the facts behind the company make you want to support Dove less?