1. The model is thin
The problem is not so much with the fact that the model is thin, it's the fact that this is all we see in the media. There are never any alternative body types represented in advertisements that promote health. We are taught the idea that thin is equal to healthy.
One instagram user said: "I do love all the comments like 'well if you get off your ass and run like 10k a day you can look like this too, hashtag haters gonna hate' etc. etc. I don't have time to run 10k a day, I go to work, I look after my kid, I keep this train running as best I can! I'm not fat and I'm definitely healthy but my body isn't the same as pre-pregnancy, there's old stretch marks and jiggly bits where there weren't before. How about some pics of normal looking ladies holding their shit together running in bikinis, jiggly bits and all!"
Isn't that the truth...let's see more representations of women in the media!
2. The ad promotes the idea that women are supposed to be skinny after having babies
Many women, women of all body types, do not have a skinny, flat figure after having babies. In fact, most of us don't have this type of body even pre-pregnancy! While there is a huge amount of pressure on women to be thin, it's even more stressful when the media gives the impression that women should continue to strive to be thin right after having babies. We see this especially in gossip magazines that fixate on the extra pounds and the extreme weight loss of celebrities after they give birth. Genetics play a huge role in why certain people have thin builds like the model. Images like this promotes the idea that this body type is attainable for all of us, when it's really not.
One instagram user said: "She looks fantastic!! If I looked that good from hard work after giving birth to my children, I would totally where that gorgeous bikini!" This is so far from the truth....hard work has nothing to do with looking like this. Genetics, lighting and makeup and of course Photoshop more likely!
3. The model is wearing a bikini
Okay, people are mad that the model is wearing a bikini and this I totally agree with. How many moms (or regular people for that matter) run in bikinis? This seems more like a bikini ad than a stroller ad. If Bugaboo wants to appeal to their target market, they need to focus more on what makes stroller users feel good. You don't want to think about the ideal body type every time you pull out your stroller to take your little one out, do you? I sure don't!
One instagram user said: "This is a joke. I love bugaboo products but this makes me really doubt that they know their audience." What do you think?
4. The ad has lead to women shaming thin women
Another side of the controversy is that women are so outraged by the ad that they have nothing nice to say about skinny moms. The fact of the matter is there are several body types out there. Women who are mom's have a variety of shapes and sizes and they all need to be represented. It's hard to not want to "shame" the skinny woman but we need to focus on demanding to see more kinds of bodies in the media rather than putting thin people down for looking a certain way.
What are your thoughts on the ad? Do you think if they had a variety of body types advertising their products you would be more accepting of seeing this type of body representing a product for moms and their babies?