"I've always just known how Photoshop can have a big effect on girls and their body image and how they feel about themselves," Bluhm told the Huffingston Post. "You need to see something realistic - you need to see a reflection of what truly represents a teenage girl nowadays."
Miss Representation, SPARK Movement, Love Social, Endangered Bodies and I Am That Girl began the Keep it Real Challenge after becoming inspired by Bluhm's efforts. The three day social media campaign began on July 27th with Step One: Tweet It, July 28th with Step Two: Blog It and on July 29th with Steph Three: Capture it. The goal of all the tweeting, facebooking, instagraming, blogging, etc. was to ask magazine companies to make a public commitment to print unphotoshopped pictures.
Other magazines, like Seventeen, have jumped on board with the Keep it Real Campaign promising to talk further about their use of photoshop (Glamour, Lucky and Marie Claire magazine to name a few). This is definitely a great start to bringing attention to a very important topic that needs to be addressed! I wish we could take the campaign one step further and ask magazines to feature REAL AVERAGE GIRLS and not just non-photoshopped models. The body image epidemic does not start and end with photoshop. While it is a leading cause for body dissatisfaction, it is also not the only reason for it. The modeling industry as a whole needs to change! The average model today weighs a whopping 23% less than the average woman (20 years ago this was only 8%). The fact is that people come in a variety of shapes and sizes and we should be able to see Average Girls and women represented in the magazines we pay good money to enjoy! Is that so hard?
Don't forget to keep it real...any start is a good one!