According to Helen Daley, the magazine editor, "There's real pressure on the industry from readers who are becoming more discerning about the use of photographic trickery, and who want to look at images that make them feel good about themselves." She added that "We've had nothing but positive feedback in and outside of the industry and believe other magazines will follow suit." I really hope that this becomes the case.
A lot of magazines I read feature the occasional plus size model and the next issue letter to the editor section is always filled with feedback from readers saying they absolutely love that the magazine featured more realistic looking models. Sadly, this is often short lived and it seems to be more of an occasional initiative. We need to make this more permanent. My favourite North American magazine, Glamour, is one that makes only these occasional efforts...although they do feature a section every issue with REAL girls wearing a certain type of fashion (bathing suits one month, jackets the next). Even though they do not incorporate ALL body types, they do have a variety of them. I just wish they would use Average girls in their features!
What do you think? Will magazines start to feature models that are not Photoshopped??? Do you think that this is a big enough step in creating change in the media?