I've got beef...with sexy burger advertisments...
In my opinion, there are far too many advertisments with sexy, slim celebrities and models pictured stuffing their beautiful faces full of greasy fast food burgers. First of all, these images are misleading and secondly they can be harmful for young girls and women to see. There are some facts that we need to get straight here...we need to start asking the right questions. Are these celebrities and models actually eating this food? If yes, then are they eating it regularly? Do they have genes that give them super fast metabolisms? Do they excerise and diet every day or perhaps partake in any dangerous eating behaviours? Regardless of the answers, these advertisements are misleading because they send several conflicting messages.
1. Eating fast food will make you sexy
2. If you eat fast food, you need to be sexy
3. Guys like girls that eat fast food and that are sexy
4. If you are not sexy, you should not eat fast food
5. Fast food is sexy
Talk about mixed messages! These advertisements are dangerous because girls and young women feel the pressure to be like the beautiful burger eaters and are also being coaxed into eating fast food that often will lead to feelings of dissapointment in themselves. A.k.a. greasy fast food burgers are not usually associated with being thin or losing weight. It's a catch 22 situation! Not only are girls being told that they need to look like supermodels but they also must be able to eat whatever they want and still maintain their figures! Sheesh!
In addition, there is the problem with sexualizing the act of burger eating...which is just annoying. The ads mostly appeal to the male audience, who are being "told" that they will get a sexy girl who likes burgers if they eat burgers at the advertised burger place. They are also being misled into believing that women who like fast food burgers all will be sexy, size 0 supermodels. Yeah right. Oh, also....the worst offender of this is the Carl's Jr fast food chain. Their burger ads are like watching porn...take a look at some of the burger babe commercials for yourself:
Model Nina Agdal Carls Jr ad - Watch here
Banned New Zealand Burger King ad - Watch here
Miss Turkey Memic Carls Jr ad - Watch here
Model Heidi Klum Carls Jr ad - Watch here
Actress/Model Audrina Patridge Carls Jr ad - Watch here
Actress/Model/Cookbook Author Padma Lakshmi Carls Jr ad - Wathc here
Celebrity Kim Kardashian Carls Jr ad - Watch here (okay so in this one she's eating a salad...but same theme)
Models Emily Ratajkowski and Sarah Underwood Carls Jr ad - Watch here
Model Kate Upton Carls Jr ad - Watch here
Celebrity Paris Hilton Carls Jr ad - Watch here
What do you think about these burger ads?