In a nut shell, it takes place on a film set for a photoshoot. There is one model who is sitting down eating a sandwich and then another model who is holding a salad walks by and says "is that bread!?"
I have to say I was upset by this ad for a couple of reasons:
1. Implies that other types of bread will make you fat or unhealthy (a.k.a. too big to model)
2. Implies that thin models don't eat bread and only eat salad
Let's get a few things straight...
1. Bread does not make you fat or unhealthy
Bread is not fattening. In fact, breads are rich in carbs which is the primary source of energy. Yes, too much of it is not great but we all need carbs to live...and they are great to have before a big workout! There is a lot of fibre in bread which is good for the function of your digestive system. Of course there are breads with higher fibre than others (whole wheat, whole grains, etc.) and breads that are enriched with vitamins and other things that are good for our bodies!
2. Not all models only eat salad...some of them eat bread too
There are several types of thin models and not all of them need to eat lettuce to maintain their figures. Many models have fast metabolisms and are genetically predisposed to their thin frames. Photoshop does a terrific job helping them shed extra poundage that the media deems unnecessary. While I do not agree with the fact that the media tends to use and favour only one body type...thin...I do not believe that ALL models are nearly starving themselves to achieve the ideal look. In fact, when our bodies do not have enough energy it begins to burn muscle protein (and then fat which leads to some very serious health issues...like eating disorders).
Anyways, I just wanted to share this rant because I really didn't like this new commercial. It seems so hypocritical of a bread company to be telling it's consumers that if they want to be "thin" and "beautiful" that they can't have regular bread, they can only have Garden Vegetable bread.
What do you think about this commercial? Would you try Dempster's new Garden Vegetable bread? If so, would you do it out of curiosity, health or to diet??